Depict

 Pre Production:

Creative Elements

Story Boards (need print) Treatment Shot Stuff Script Käsereibe Character Appearance (need print)

Legalities and Logistics

R/A Form Releases (need print) Budgeting and Schedule

Here is the final production, It has turned out relatively well when we consider all of the technical difficulties we encountered, for example, all of the audio files ended up not recording properly, but it worked out well as we made it into a piece more focused on the how the music and the actors set the scene, without the use of any vocals. Recording took 1 week longer than expected, but this was made up by the editing time as this took 1 week shorter than expected. The production had turned out a lot differently to what had been in the plans but it still stayed faithful to the message in hand and in some ways may have been improved. We were aware of all the potential risks thanks to the risk assessment, and avoided any sort of danger or harm. We ended up with a time of one and a half minutes which is what was asked in our Depict Project Brief so altogether, I'm happy with how it all turned out.

Link to PDFs incase the flipbooks stop working:

PDFs in case flipbooks stop working

advert analysis

The ad is to promote the chocolate bar snickers. The target audience is for all generation as everyone loves Mr. bean, snickers smartly use this to their advantage. The advert was aired October 14th 2014 so the ad was made around Halloween time as that's when sales of sweets and chocolate go up. Its a stand alone mini drama in live action. The style/ genre is a drama/comedy. It has a serious and comedic tone, this works well for what the ad wants to do ,as its main story is about the change after eating the snickers. Persuasion techniques that are used are nostalgia by using Mr. bean in a 2014 ad. The only AIDA that is used is stimulate desire , the ad convinces them that they need the snicker as people are not themselves when hungry(this is also their catchphrase) .It uses brand identity as it doesn't need to advertise it as such, it needs to just show an entertaining ad but put the chocolate in at a vital time, so it needs more promoting. The two organizations that regulate advertisements in the UK are the advertising standards authority (ASA) and (CAP) the committee of advertising practice . The ASA makes sure ads across UK media stick to the advertising rules and codes, the CAP is the lower degree organization of the ASA and is responsible for writing the advertising codes.