advert analysis

The ad is to promote the chocolate bar snickers. The target audience is for all generation as everyone loves Mr. bean, snickers smartly use this to their advantage. The advert was aired October 14th 2014 so the ad was made around Halloween time as that's when sales of sweets and chocolate go up. Its a stand alone mini drama in live action. The style/ genre is a drama/comedy. It has a serious and comedic tone, this works well for what the ad wants to do ,as its main story is about the change after eating the snickers. Persuasion techniques that are used are nostalgia by using Mr. bean in a 2014 ad. The only AIDA that is used is stimulate desire , the ad convinces them that they need the snicker as people are not themselves when hungry(this is also their catchphrase) .It uses brand identity as it doesn't need to advertise it as such, it needs to just show an entertaining ad but put the chocolate in at a vital time, so it needs more promoting. The two organizations that regulate advertisements in the UK are the advertising standards authority (ASA) and (CAP) the committee of advertising practice . The ASA makes sure ads across UK media stick to the advertising rules and codes, the CAP is the lower degree organization of the ASA and is responsible for writing the advertising codes.